Tasked with finding new tech talent in the mecca of the midwest - Chicago. The Crate 8 Experiential team rose to the occasion with a massive 3- day experience. Our takeover of Chicago’s Bryant Park included a massive deep dish pizza installation and JD’s bespoke excavator pizza cutter. Our Creative Tech and Content Teams created a John Deere 8R Tractor AR experience that literally puts you in the tractor seat. We closed it out at Union Station by being artfully persuasive with over 300 OTT assets asking Chicagoans to join the John Deere tech team. Working with the city of Chicago, we also placed digital and print creative in various locations around town.

With a groundbreaking stunt that merged Michelin’s superior tire technology with the prestige of the Michelin Guide, our "Unlock Endless Wonders" campaign was designed to establish the brand as the leader in EV Ready tires. Captivating influencers through an immersive "Virtual Road Trip" dinner narrated by a voiceover tour guide, we paired four North American locations with a culinary dish, a vehicle, and the ideal Michelin EV Ready tire for the journey. Hosted alongside state-of-the-art EVs, the event employed 20-foot-tall LED screens and sophisticated sound design to simulate a cross-country journey. Attendees, a mix of lifestyle, food, and tech/automotive influencers, enjoyed a Michelin Green Star meal and created their own visually appealing road trip content. The campaign generated significant engagement and follower reach over projection, effectively highlighting Michelin’s innovation and leadership in the EV tire space.

A 5-city mobile tour in 2022 and a 4-city mobile tour in 2023: Fandom was so next level that we shared event details a day or two prior, for crowd control purposes. Once fans arrived, we enticed them with our custom plinko “Squish Drop” game, where all participants were able to collect various sized Squishmallows from our kitted out Squish touring van. And one can never go wrong with our “meet and squish” step and repeat footprint that showcased the new characters OR get an opportunity to be photographed with a larger than life Squishmallows mascot. The 2022 tour closed out in Miami with a festive Squishmas Tree, designed and built by us, putting all the favorite Squishmallows plushables on full display